Nice to meet you

Nice to meet you I'm Johanna

I have spent the past years crafting strong brands, creating innovative products, and pushing the boundaries for companies both big and small.

Why not stick around and get to know me a little better? I promise you won't regret it!



I can provide expert guidance, support, and full execution to help you achieve your goals. We'll work together to tailor the perfect combination of services to fit your unique needs.

Develop a brand strategy that differentiates your brand, resonates with your target audience, and aligns with set goals through market analysis.
Execute the product development, testing, product ideation, development, and launch. Creating standout features that meet the needs of the target audience.
Define project goals, timelines, and budgets, streamline workflow, ensure top-notch customer service, and manage resources for cost-effective delivery.
Provide guidance in expanding your product line, entering new markets, or improving current operations through competitive analysis and identifying growth opportunities.
Craft content and message that resonates with your audience, establishes a connection with your customers, and differentiates your brand through unique voice and tone.

past work

Come and take a journey with me through my past work! As you explore my portfolio, you'll discover a wide range of projects that showcase my expertise in brand development, product management, and marketing strategy.

From launching new brands to developing innovative product concepts, each project has been a unique and exciting challenge that has allowed me to push my limits and explore new ideas


From big-name brands to up-and-coming startups, I've partnered with a diverse range of companies to bring their visions to life. Each project has been a unique challenge that's kept me on my toes and inspired me to keep pushing the boundaries of what's possible.

H&M Beauty logo
OHH! (Oh Hey Hero) logo
Axbeautyhouse logo
Kicks logo
Åhlens logo
Skin Treat logo
BeautyAct logo
Perrigo logo
ACO logo
Biodermal logo
Dermalex logo
Lactacyd logo


Impressive People Connector, Johanna’s greatest strength is her ability to bring everyone together through her ability to constantly flip between micro and macro details, as well as her approach of bringing everyone to the table with respect. She is like the superglue weaving together so many functions and, no matter what role you might have or how large a part in the project, she treats everyone’s contributions highly and equally. I had the fortune to witness this first-hand with her work as the Brand Manager for the OHH! sub-brand development and launch over my past 2 years at H&M. Despite the large number of stakeholders across multiple different departments, she invested in building strong relationships with each one and maintaining clear communication across all stakeholders. She is also incredibly humble, positive, and always willing to share a laugh with you to help get through tough times. In that way, I’m always so happy to be involved when Johanna is leading a project and trust she will always do her best to be fair to everyone she works with.

Reliable Problem Solver, I don’t think I’ve ever seen Johanna unable to find a solution to a problem, no matter how many problems are thrown her way (I should know because I’ve thrown a few at her myself :D). This makes her an extremely useful asset to have as both a brand manager and a colleague. Her investment in taking the time to understand the issue, your perspective, and then problem-solve together contributes so much to building a great work environment and team camaraderie that goes beyond just getting the work done.

Marjorie Lacombe-Jelinek

Get in touch

Phone: +46 734 488 016